10 Advertising Tips for Clubs
1. Targetted club advertising using household letterbox distribution gets a better response than local newspaper advertising
2. Response rates to targetted club advertising increases with the more households chosen
3. Advertising campaigns over the year work better than a one-off distribution – be in it for the long term!
4. Branding is about consistency of your communication- not just the same colors with your logo added
5. Prove your branding with attention to detail with genuine customer service, cleanliness & great food
6. Think about what your customer wants, not what you want to sell them
7. If you use local advertising – don’t clog the ad with everything that’s happening in your venue, focus on what’s important to your customer
8. Members are important – they are customers who have chosen to join your club – look after them and spend money communicating with them, give them a reason to keep coming back
9. Get a serious marketing and advertising budget & expect increased club revenue
10. If you are not getting increased revenue or getting the results you want, get help now
Nigel Rawlins
13th Beach Marketing
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Posted in Advertising, branding, Clubs & Pubs, Costs, Marketing, Membership