What is marketing?
Marketing is the only business of a club or pub. It’s all about attracting customers, retaining them and getting them to return. It’s a whole lot more than just advertising. For a club or pub this might be creating a great atmosphere, a friendly place to visit for a drink or feed, great value meals, a choice of entertainment or interesting events to come along to. Who makes the choice? The customer.
Planning a Marketing Strategy for a Club or Pub
All of the following points need to be considered in planning a marketing strategy:
- Strategic thinking
- Competitors
- Opportunities & ideas
- Pricing your offers
- Target revenue, budgets & profitability
- Determining customer needs and wants
- Making a promise to deliver to your customers
- Positioning your venue
- Segmenting customers
- Targeting & attracting customers
- Retention & loyalty building
- Making it happen
Then you’ve got to keep making it happen, over and over again.
What do you think?
cheers
Nigel Rawlins
Related posts:
- Get Serious, Budget for Serious Club Marketing
- How much to spend on advertising
- How one club brought in an extra $200 000
- Top 10 advertising tips for clubs
- customer obsessed companies
Posted in Advertising, Clubs & Pubs, Customer needs, Database, Marketing, Marketing Strategy, Membership, Planning Ahead, Revenue, Strategic thinking, Strategy
Tags: Advertising, attracting customers, competitors, Customer needs, Database, loyalty building, Marketing Strategy, opportunities, planning, positioning, segmenting customers, Strategic thinking, target revenue, what is marketing
[...] the blog-post ‘what is marketing?’ I wrote that marketing is all about the customer and their needs. Looking those needs is [...]