We’ve identified several highly significant issues clubs needed to tackle head on
So where are the excellent clubs? Or is it just too hard?
Archive for the ‘Food’ Category
Welcome to 2011
By Nigel Rawlins | Friday 4:04pm 04/02/2011 | No comments
Welcome back
The Year 2011 brings many challenges to club managers. The big one is revenue and what it takes to grow your business. While EGM’s bring in considerable revenue for clubs other revenue sources need to work harder. Food & Beverages being the main one.
So, where do you get the best bang for your buck?
What skill set helps keep you on target?
What are some of the better ways to think about managing a club ( or pub ) that leads to growth and attracting new customers?
During 2011 we will be sponsoring a number of seminars to be held in Melbourne to answer these questions and more. Subscribe to our newsletter and we’ll keep you informed.
cheers
Nigel Rawlins
13th Beach Marketing
How much to spend marketing your club
By Nigel Rawlins | Wednesday 3:59pm 06/10/2010 | No comments
How much to spend marketing your club
Before plucking a figure out of the air to make up a budget item, there’s much to do. Start by figuring out what you want.
What sort of club do you want?
Do you want to be an entertainment venue? Food Mecca? Attract 1000 or 5000 more members? Do you want to serve 10 000 + meals a month? Do you want to fill your shows? Do you want to do all of the above? Or do something completely different? Like really becoming a community focus point and help make the local community a better place ( in light of the fact that most clubs are not-for-profits).
Victorian Clubs in 2012
Victorian clubs change from the start of 2012. Marketing support offered by Tabaret & Tatts Pokies, if not already finished, stops. Clubs will need to come up with their own marketing and business strategy and allocate real money to spend on marketing. Advertising forms part of that.
The difference between marketing & advertising
Marketing is not advertising – it’s about making decisions prior to any spending on media such as newspaper advertising, local postcard distribution ( junk mail), direct mail, banners and posters. Pubs and clubs are already competing for the same customers. Offering much the same fare. Same food, same beer, just about same everything including prices. Except you must sign into a club. In this case the weekly ad in the paper, radio or TV advertising won’t be as effective.
Marketing focuses on the business including revenue
What turnover could you be doing in food, entertainment, bar or more? What can’t you see? What could your club do to earn an extra 100%, 200% 1000% in revenue? Does that answer the question? How much do you think you should spend? Leave your comments below.
cheers
Nigel Rawlins
Why club members are everything
By Nigel Rawlins | Tuesday 4:12pm 17/08/2010 | No comments
My mum keeps her free coffee vouchers and her ‘buy one get one free’ offers from her local club. Then gets together with some of her friends for a lunch and off they go.
Happy crowds
One Friday I went to catch up with her at her local club, the place was packed with people having a great old time. They were happy and a noisy crowd. There must of been a couple of hundred of them. It took me awhile to find her in the crowd, then ages to say hello to all her friends.
What’s the offer?
Another club I visited was as dead as a door-nail. I was hungry and nearby, so went in for lunch. I chatted to the manager and he told me that night there’d be a couple of hundred diners because they were having a specials night. Their members respond to the club offers -so where was the lunch time offer for their members or visitors?
Why are club members everything?
Because they like your club. They like the people, the food, the venue, the staff, the friendly atmosphere. They’re prepared to give the club a go, will forgive the odd stuff-up and more. They visit your club regularly and spend money. They respond to direct mail sent to them by the club.
Victorian clubs in 2012
Come 2012 Clubs in Victoria will change – venues with EGM’s won’t be able to advertise this fact so how do people find out where they are? No more Tabaret or Tattspokies signage to tell them. It’s now pretty obvious what you will have to do and you need to get working on this now – if you want a busy venue, grow your membership base and send them offers they want to use. Think food.
What’s it mean for pubs?
For the pubs this means getting a database up and running and spending the money to contact them. Especially if they are regulars. Members or regulars will respond to offers, so keep them coming back and build up their loyalty to your venue.
Tell me what you think in the comments section below.
cheers
Nigel Rawlins
4 important food issues for clubs & pubs
By Nigel Rawlins | Wednesday 7:18pm 11/08/2010 | No comments
A pleasant surprise
I was in Queensland recently and while in Caloundra stopped at one of the cafes for coffee. It was good coffee, pleasant surroundings and the wait staff really friendly so I went back for dinner.
More pleasant surprises
That night the friendly service continued. The food delicious and with a good wine I had a fabulous night. On telling the wait staff how fantastic I thought everything was, thinking that maybe they were co-owners, I was surprised to hear that no, they were casuals, and were rarely praised for their efforts. I made a point of going back the next day to tell the owners how much I enjoyed dinner.
Recipes for success
Friendly service, delicious food, a good wine list -to me that sounds like a pretty good recipe for success. Was I the total focus for this venue? Maybe? But I felt good, the coffee was right, the food interesting enough to order and I was prepared to go out of my way to get there.