13th Beach Clubs and Pubs » Marketing Strategy http://www.13thbeachclubsandpubs.com Call Nigel Rawlins on 1300 761 780 NOW Mon, 23 Jan 2012 22:30:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How much to spend marketing your club http://www.13thbeachclubsandpubs.com/marketing/how-much-to-spend-marketing-your-club/?utm_source=rss&utm_medium=rss&utm_campaign=how-much-to-spend-marketing-your-club http://www.13thbeachclubsandpubs.com/marketing/how-much-to-spend-marketing-your-club/#comments Wed, 06 Oct 2010 05:59:10 +0000 Nigel Rawlins http://www.13thbeachclubsandpubs.com/?p=568 What's a decent marketing budget for clubsHow much to spend marketing your club
Before plucking a figure out of the air to make up a budget item, there’s much to do. Start by figuring out what you want.

What sort of club do you want?
Do you want to be an entertainment venue? Food Mecca? Attract 1000 or 5000 more members? Do you want to serve 10 000 + meals a month? Do you want to fill your shows? Do you want to do all of the above? Or do something completely different? Like really becoming a community focus point and help make the local community a better place ( in light of the fact that most clubs are not-for-profits).

Victorian Clubs in 2012
Victorian clubs change from the start of 2012. Marketing support offered by Tabaret & Tatts Pokies, if not already finished, stops. Clubs will need to come up with their own marketing and business strategy and allocate real money to spend on marketing. Advertising forms part of that.

The difference between marketing & advertising
Marketing is not advertising – it’s about making decisions prior to any spending on media such as newspaper advertising, local postcard distribution ( junk mail), direct mail, banners and posters. Pubs and clubs are already competing for the same customers. Offering much the same fare. Same food, same beer, just about same everything including prices. Except you must sign into a club. In this case the weekly ad in the paper, radio or TV advertising won’t be as effective.

Marketing focuses on the business including revenue
What turnover could you be doing in food, entertainment, bar or more? What can’t you see? What could your club do to earn an extra 100%, 200% 1000% in revenue? Does that answer the question? How much do you think you should spend? Leave your comments below.


cheers
Nigel Rawlins

]]> http://www.13thbeachclubsandpubs.com/marketing/how-much-to-spend-marketing-your-club/feed/ 0 What is marketing? http://www.13thbeachclubsandpubs.com/marketing/what-is-marketing-for-clubs-pubs/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-marketing-for-clubs-pubs http://www.13thbeachclubsandpubs.com/marketing/what-is-marketing-for-clubs-pubs/#comments Fri, 04 Jun 2010 00:51:35 +0000 Nigel Rawlins http://www.13thbeachclubsandpubs.com/?p=432 What is marketing?
Marketing is the only business of a club or pub. It’s all about attracting customers, retaining them and getting them to return. It’s a whole lot more than just advertising. For a club or pub this might be creating a great atmosphere, a friendly place to visit for a drink or feed, great value meals, a choice of entertainment or interesting events to come along to. Who makes the choice? The customer.




Planning a Marketing Strategy for a Club or Pub
All of the following points need to be considered in planning a marketing strategy:

  • Strategic thinking
  • Competitors
  • Opportunities & ideas
  • Pricing your offers
  • Target revenue, budgets & profitability
  • Determining customer needs and wants
  • Making a promise to deliver to your customers
  • Positioning your venue
  • Segmenting customers
  • Targeting & attracting customers
  • Retention & loyalty building
  • Making it happen

Then you’ve got to keep making it happen, over and over again.

What do you think?

cheers
Nigel Rawlins




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