The economy may be down but that doesn’t mean people aren’t spending money.
They still make choices about products to buy and the biggest advertisers want them to spend it in their stores.
Take a few moments to answers these questions:
When you’re driving and you feel hungry – which fast food restaurant do you look for?
You want to buy a TV or some furniture – which retailer do you visit?
Looking for shampoo – which brand do you look for?
You’re after some hardware – which store do you visit?
You need internet – what comes to mind?
There’s a big chance you chose products from some of the biggest spenders on advertising. In most cases they have increased their advertising with the top 25 advertisers in retail, furniture, electronics, soaps, shampoos, food and fast food – all the well known brand names.
While we don’t know how long the down-turn will last, history tells us that advertising during a recession brings you out the other side in a better position than your competition. The reason is simple: If you are out of sight, you are out of mind.
However, it is a good time to review what you are doing. If your current advertising is not working it is time to try something else. Always start with your loyal members. If you haven’t got members, or need new ones, now’s the time to start attracting them.
How can we help? Just ask.
cheers
Nigel Rawlins
13th Beach Marketing Services
