Take a few moments to answers these questions:
When you’re driving and you feel hungry – which fast food restaurant do you look for?
You want to buy a TV or some furniture – which retailer do you visit?
Looking for shampoo – which brand do you look for?
You’re after some hardware – which store do you visit?
You need internet – what comes to mind?

There’s a big chance you chose products from some of the biggest spenders on advertising.