The essential 12 points for marketing your venue
1. Marketing is everyone’s business in a pub or club, 24/7
2. The customer is the total focus for the venue
3. Club members, unless you stuff things up, are your best customers
4. Give members & customers lots or reasons to visit
5. Get a serious marketing budget tied to performance
6. There are many ways to attract and retain customers
7.
What is marketing?
Marketing is the only business of a club or pub. It’s all about attracting customers, retaining them and getting them to return. It’s a whole lot more than just advertising. For a club or pub this might be creating a great atmosphere, a friendly place to visit for a drink or feed, great value meals, a choice of entertainment or interesting events to come along to. Who makes the choice? The customer.
Planning a Marketing Strategy for a Club or Pub
All of the following points need to be considered in planning a marketing strategy:
Then you’ve got to keep making it happen, over and over again.
What do you think?
cheers
Nigel Rawlins
Victorian Clubs and Pubs with EGM’s (electronic gaming machines) are soon to face massive changes in the way they operate and promote their venues. No longer will they have a big sign out the front advertising that Tabaret or Tattspokies gaming machines are inside. New regulations will prohibit any indication that EGM’s exist in the venue.
Clubs with EGM’s- more than just Pokie Venues
Clubs run bistros, bars, entertainment/events and function centres that need promoting and good management. In the past Tabaret or Tattspokies helped with promoting and advertising the venue. Now it is down to clubs. That requires new ways of thinking about how to promote your venue. The