13th Beach Clubs and Pubs » gaming http://www.13thbeachclubsandpubs.com Call Nigel Rawlins on 1300 761 780 NOW Mon, 23 Jan 2012 22:30:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How to get more customers into your club with letterbox advertising http://www.13thbeachclubsandpubs.com/design-and-illustration/how-to-get-more-customers-into-your-club-with-letterbox-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-more-customers-into-your-club-with-letterbox-advertising http://www.13thbeachclubsandpubs.com/design-and-illustration/how-to-get-more-customers-into-your-club-with-letterbox-advertising/#comments Tue, 22 Sep 2009 12:04:34 +0000 Nigel Rawlins http://www.13thbeachclubsandpubs.com/2009/09/how-to-get-more-customers-into-your-club-with-letterbox-advertising/ Get more customers into your club
If you want more customers visiting your club you need to advertise. However, if you think that you’ll reach them with newspaper advertising alone, think again.

Club advertising is not as effective as household distribution

Club advertising is not as effective as household distribution

Newspaper ads are cluttered
Take a good look at your local paper and you’ll see that it’s cluttered with advertisements. Most are busy with too much wording and irrelevant artwork. If you want your ad to stand out in the newspapers it will need to be large enough to grab the reader’s attention.

Mistakes clubs make with newspaper advertising
I see a lot of small ads, cluttered with text or just down right ugly ones due to poor artwork, often provided free by the newspaper.

]]> http://www.13thbeachclubsandpubs.com/design-and-illustration/how-to-get-more-customers-into-your-club-with-letterbox-advertising/feed/ 0 How one club brought in an extra $200 000 http://www.13thbeachclubsandpubs.com/marketing/how-one-club-brought-in-an-extra-200-000/?utm_source=rss&utm_medium=rss&utm_campaign=how-one-club-brought-in-an-extra-200-000 http://www.13thbeachclubsandpubs.com/marketing/how-one-club-brought-in-an-extra-200-000/#comments Thu, 02 Jul 2009 02:40:14 +0000 Nigel Rawlins http://www.13thbeachclubsandpubs.com/?p=230 My last article was about how much to spend on advertising. I really didn’t give you a figure because it will depend on your margins – the amount of money left after all the relevant costs are paid for.

One of my long term clients moved to a new regional venue with a local population of 8000. There was no consistent entertainment on offer, just the occasional show or musician on either a Friday or Saturday night.

This manager decided to take a risk (mind you he’s repeated this process in every venue he’s managed with great success) and put on a really good band every Friday night for free. Luckily there was a circular bar, so it was easy to manage the bar. However there really was little room for entertainment – yet he squeezed them in.

Let’s look at the maths. Before the entertainers came in bar turnover on a Friday was about $1800 for the night. Once the bands started playing it grew to around $6000 – an increase of $4200. Multiply that by 52 weeks and you have about $200 000. The bands cost from $600 – $1000 per week – so remove $30-40 000 for the year. Advertiser – banners, posters and postcards were about $20 000. Extra staff to run the bar – a circular bar – just one more staff member.

The result – spending $50 – 60 000 brought in an extra $200 000 revenue in the bar alone on a Friday night. The club bistro was booked out every Friday night and gaming revenue was up. However, more people joined as members and came to the club at other times. So the risk he took brought in a considerable increase in revenue for the year.

Increasing your revenue is as simple as that but you have to spend the money and make a commitment to the longer term, don’t just give up after a few weeks if you dont get the response. Give people an excuse to come to your venue and they do.

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