Get more customers into your club
If you want more customers visiting your club you need to advertise. However, if you think that you’ll reach them with newspaper advertising alone, think again.
Club advertising is not as effective as household distribution
Newspaper ads are cluttered
Take a good look at your local paper and you’ll see that it’s cluttered with advertisements. Most are busy with too much wording and irrelevant artwork. If you want your ad to stand out in the newspapers it will need to be large enough to grab the reader’s attention.
Mistakes clubs make with newspaper advertising
I see a lot of small ads, cluttered with text or just down right ugly ones due to poor artwork, often provided free by the newspaper. Sometimes I see a half page or whole page ad. Unfortunately due to the cost, most clubs put so much information into the ad that it is difficult to know where to start reading. Good artwork and advertising copy costs good money, but it often stands out and works, paying for itself many times over.
Letterbox the surrounding households
A better solution is to letterbox drop surrounding households with attractive offers. Generally a DL sized promotional postcard works best. Sometimes a card that’s a little bigger works well too. The more promotional postcards you send out the better the response in bar and food sales.
Using good design to get the advertising results you want
Be warned that ordinary design with less than inspiring images and artwork makes it easier for potential customers to ignore. The letter box promotional postcard is a better choice than newspaper advertising but not as good as direct mail targeting your members. But it’s a cheap but effective option with the potential to bring in new customers.
