Get more customers into your club
If you want more customers visiting your club you need to advertise. However, if you think that you’ll reach them with newspaper advertising alone, think again.
Club advertising is not as effective as household distribution
Newspaper ads are cluttered
Take a good look at your local paper and you’ll see that it’s cluttered with advertisements. Most are busy with too much wording and irrelevant artwork. If you want your ad to stand out in the newspapers it will need to be large enough to grab the reader’s attention.
Mistakes clubs make with newspaper advertising
I see a lot of small ads, cluttered with text or just down right ugly ones due to poor artwork, often provided free by the newspaper.