The essential 12 points for marketing your venue
1. Marketing is everyone’s business in a pub or club, 24/7
2. The customer is the total focus for the venue
3. Club members, unless you stuff things up, are your best customers
4. Give members & customers lots or reasons to visit
5. Get a serious marketing budget tied to performance
6. There are many ways to attract and retain customers
7. If you are not sure about your marketing, get professional help 6 months ago
8. Don’t copy competitors, it’s already too late
9. Your membership database is worth its weight in gold – use it
10. Don’t look cheap with your advertising, you’ll look like everyone else
11. Think campaigns, not one off advertisements
12. Marketing is sexy, but use professionals who know what they are doing
Did I miss anything?
cheers
Nigel Rawlins
