13th Beach Clubs and Pubs » target revenue http://www.13thbeachclubsandpubs.com Call Nigel Rawlins on 1300 761 780 NOW Mon, 23 Jan 2012 22:30:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 What is marketing? http://www.13thbeachclubsandpubs.com/marketing/what-is-marketing-for-clubs-pubs/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-marketing-for-clubs-pubs http://www.13thbeachclubsandpubs.com/marketing/what-is-marketing-for-clubs-pubs/#comments Fri, 04 Jun 2010 00:51:35 +0000 Nigel Rawlins http://www.13thbeachclubsandpubs.com/?p=432 What is marketing?
Marketing is the only business of a club or pub. It’s all about attracting customers, retaining them and getting them to return. It’s a whole lot more than just advertising. For a club or pub this might be creating a great atmosphere, a friendly place to visit for a drink or feed, great value meals, a choice of entertainment or interesting events to come along to. Who makes the choice? The customer.




Planning a Marketing Strategy for a Club or Pub
All of the following points need to be considered in planning a marketing strategy:

  • Strategic thinking
  • Competitors
  • Opportunities & ideas
  • Pricing your offers
  • Target revenue, budgets & profitability
  • Determining customer needs and wants
  • Making a promise to deliver to your customers
  • Positioning your venue
  • Segmenting customers
  • Targeting & attracting customers
  • Retention & loyalty building
  • Making it happen

Then you’ve got to keep making it happen, over and over again.

What do you think?

cheers
Nigel Rawlins




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