What customers want
There are two ways to think about customers. Your way and their way and what this means to your venue.
If your club or pub bistro serves lunch and dinner 7 days a week chances are you are attracting a different crowd to the different days and times. What does each group want? It may be a cheap meal offered as a lunch time special or a Pot & Parmi night with their mates. That’s easy.
But do they just want a pot and parmi? Or do they want something more? At this point you need to consider their needs. Do they want a comfortable location, a good view, a safe place, somewhere they won’t get bothered by troublesome people, to be part of a club they are proud of, considerate service, a clean environment, to be greeted with a smile and treated well or more? To find out it’s worth asking them.
Friday, Saturday & Sunday nights attract different needs – maybe they want something a bit more informal, more romantic, more relaxing, casual, a lighter meal selection, or maybe somewhere where they can watch people go by such as Southbank in Melbourne. Have a think about wants and needs. You already know that it’s more than just a cheap meal that will brings customers back. That’s what you want, customers that keep coming back.
Got any tips you’d like to share on this?
cheers
Nigel Rawlins
